About Us

At Woofie, we believe that every dog deserves the best care. Our story started with Lulu, a playful and adventurous Border Terrier x Beagle, who changed the way our founder, Luca, saw dog grooming. Wanting to provide Lulu with safe, effective, and gentle grooming products, Luca set out on a mission—not just for his own dog, but for thousands of other dog owners who want the same high-quality care for their furry friends.

Our products are proudly made in the USA, using only natural ingredients that nourish and protect your dog’s skin, coat, paws & more. We never use harsh chemicals like sulfates, parabens, or phthalates because we know that what goes on your dog’s skin matters. Every formula is carefully crafted to ensure a healthy, happy, and irritation-free grooming experience.

Grooming should be a time of bonding, not stress. That’s why our mission is to make dog grooming simple, mess-free, and enjoyable for both dogs and their owners. From waterless shampoos to skin-soothing creams, every product is designed with convenience and effectiveness in mind, so you can spend less time worrying and more time enjoying life with your pup.

Our love for dogs goes beyond grooming—we are constantly innovating new ways to improve their well-being and quality of life. Whether it’s through better ingredients, smarter product design, or sustainable packaging, we are always looking for ways to make a difference. Because to us, dogs aren’t just pets—they’re family.

They are man’s best friend, and we intend to keep it that way.